Ellie Prehn | Suculento

Suculento Brochure

Description:
In being assigned to create my own agri-tourism destination, I created the concept of Suculento Cítrica Experiencia located in the countryside of São Paulo, Brazil. Suculento is a chic citrus grove with different experiences for day and night. By day, visitors can get tours of the facilities, sample juice flights, pick their own citrus, and taste Brazilian pastries and desserts with citrus flavors. By night, visitors can enjoy citrus cocktails and local live music, as well as take stargazing tours in the darkest parts of the premises. For this brochure specifically, my goal was to create a sophisticated peek into Suculento’s biggest features.

Process:
The biggest challenge of this brochure was incorporating the text at 45-degree angles with good readability. I started with bigger chunks of text on the inside to describe each section, but I couldn’t make each section uniform. In the end, I instead opted for punchy taglines for each section and decided to put a more detailed description of Suculento on the backside of the brochure.

Outcome:
By designing this brochure, I got a deeper understanding of developing business models and how I can cater places to a certain audience.